United States Toys Market Performance Details
Toy play is universal activities of every child across the globe which helps in learning process and each child’s individual development. As children grow and develop, their needs will change with their age and with their differing abilities and interests. That’s key reason for the growth of various toys segments. It is anticipated that United States children (0-14 years) population will cross over 67 Million by 2035, from the 62 Million in 2015.
United States toys market is expected to cross US$ 29 Billion by 2019
United States toys market is expected to cross US$ 29 Billion by 2019 due to growing working women population as women are the key purchasers of toys. In context of toys segments, Outdoor & Sports and Infant/Preschool toys segment are the top two leading segment in the United States toys market in 2016. Their combined share contributed nearly one fifth of the total toys market. United States had a large number of toys players. Mattel and Hasbro are two leading players in the United States toys market.
Outdoor & Sports toys segment is the leading segment in United States toys market
Outdoor & Sports toys segment is the leading segment in United States toys market. In 2014, it holds 19.29 percent market share alone, and is likely to maintain its position in forecasting period as well. However, its market share is likely to decline to 16.47 percent by 2019 as strong growth is expected in Plush toys, Infant/Preschool toys and Building Set segments. With 16.11 percent market share, Infant/Preschool toys segment is the second leading segment in the United States toys market in 2014. But Building Set segment will overtake this place in the forecasting period 2015-2019. It is anticipated that by 2020, it will hold 16.88 percent market share, from 10.10 percent in 2014.
United States Toys Market Performance in 2016
In 2016, Games/Puzzles are one of the growing segments in the United States toys market. It has grown 18 percent from the previous year 2015. The second fastest toys segments are Dolls and Outdoor & Sports Toys which has increased 10 percent each in 2016. Plush, Infant/Toddler Preschool Toys, Youth Electronic and Vehicles are the growing toys segments in United States whereas Action Figure & Accessories, All Other Types, Building Sets and Arts & Crafts all these has turn down in 2016.
Mattel and Hasbro are two leading players in the United States toys market
Mattel and Hasbro are two leading players in the United States toys market. In 2014, they accounted 13.1 percent and 8.8 percent market share, respectively. It is anticipated that they will not maintain their position in forecasting period. By 2019, with 14.4 percent share, Lego will lead in the United States toys market.
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